Argentina leads wine consumption in South America, followed by Uruguay and Peru.

According to the latest data from the International Organization of Vine and Wine (OIV), updated through 2024, Argentina leads South America in per capita wine consumption, with an average of 21.6 liters per person per year. Uruguay ranks second with 14.3 liters, while Peru averages 3.6 liters per year.

In 2023, the Argentine wine industry generated revenues of approximately $2.65 billion. By 2025, projections indicate that wine sales in supermarkets and restaurants will reach around $5.25 billion, with sustained growth.

Production and export in Argentina

Argentina ranks as the world's fifth-largest wine producer and the largest in South America. Mendoza accounts for more than 60% of the total volume. In 2024, production increased by 23.3% compared to the previous year, with Malbec standing out as the flagship variety, with more than 323,000 tons of grapes harvested. This variety far surpasses all others in terms of cultivated area.

Although the country is one of the world's leading exporters, in 2023 exports fell by around 20% in value compared to the previous year. The main destinations remain the United States, the United Kingdom, Brazil, and Canada.

Since the 1990s, the focus has been on improving quality: lower yields per hectare, and more attention to high-end wines. This strategy has positioned many Argentine producers in premium markets abroad.

The sparkling wine sector also grew. Between 10 and 12 million bottles are produced annually, mostly in Mendoza and Patagonia. The Charmat method continues to dominate, although traditionally produced options are beginning to compete.

Tourism, identity and public policies

Wine tourism is another source of income. The Wine Route runs through provinces such as Mendoza, San Juan, and La Rioja, with some 2,000 wineries offering tasting experiences, guided tours, and cultural activities. Some generate up to 50% of their income from tourism.

The sector's development has received state support, including measures to strengthen exports and support sustainable practices. In a context of consumers who value organic products, more and more wineries are embracing responsible viticulture.

The wine industry in Peru: challenges and growth

In Peru, nearly 70% of the wine consumed is produced within the country, with a concentration in Ica, Lima, Moquegua, Arequipa, and Tacna. Ica leads in volume and infrastructure, while Moquegua stands out for its quality and tradition.

In 2023, production was approximately 19 million liters, a drop of 18% compared to the previous year. Even so, the sector supports approximately 36,000 jobs and is composed primarily of small and medium-sized producers, with 377 registered companies.

Peruvian exports increased slightly: 559,000 liters left the country in 2023, with the United States, France, and Spain as the main destinations.

The domestic market is dominated by red wine, with Malbec, Burgundy, and Cabernet as the preferred varieties, often made from local grapes such as pisco. This has given rise to heritage labels that are beginning to gain ground in restaurants and gourmet shops.

Imports, e-commerce and projections

Peru continues to be a wine importer. In 2023, approximately 7.3 million liters of wine entered the country, valued at $32 million. The majority came from Argentina, Chile, and Spain.

Regarding the overall market, combined consumption (at home and away) reached approximately 78.4 million liters in 2024, generating revenues of nearly $1 billion. By 2025, the figure is expected to exceed $1.02 billion, albeit with a slight decrease in volume.

An interesting fact is the progress of the digital channel. Wine e-commerce in Peru is growing steadily. By 2025, online sales are estimated to exceed $39 million, representing more than 50% of total digital commerce of alcoholic beverages in the country. The trend shows an annual growth rate of close to 20% until 2029.